Wednesday, 30 November 2011

Melon Music Awards & Mnet Asian Music Awards (MAMA) 2011

Just a quick post on the these 2 awards which are part of the major music award ceremonies in South Korea. From what I know, the big brothers of music awards are as follows:
- Golden Disk Award [Founded 1986]
- Seoul Music Awards [Founded 1990
- Mnet Asian Music Awards (MAMA) {Previously known as Mnet KM Music Festival, MKMF} [Founded 1999]
- Melon Music Awards [Founded 2009 and I believe it only counts digital sales & online votes]

Melon Music Awards 2011 
When: 24th November 2011
Where: Seoul Olympic Park Stadium
What I want to say:
TVXQ Act II (HoMin) didn't win anything at all. Not even 2011 Top 10 Artist. As for JYJ (JaeChunSu), well everyone including the three boys have long accepted the fact that they will not even be nominated in any of these year end awards. To me, everything is just plain sad. And I don't even know how to explain it.
But then again, since Melon is so new and it only counts on digital sales and online votes. I can still let it slide. So, whatever.

Mnet Asian Music Awards (MAMA) 2011
When: 29th November 2011
Where: Singapore Indoor Stadium
What I want to say:
I am just going to copy and paste whatever first few lines I wrote for Melon:

TVXQ Act II (HoMin) didn't win anything at all. Not even 2011 Top 10 Artist. As for JYJ (JaeChunSu), well everyone including the three boys have long accepted the fact that they will not even be nominated in any of these year end awards.
The winning criteria for each category are as follows
20% audience vote
20% special Judge
30% search ranking
10% album sales
10 digital chart
10 Selection committee
I checked the online voting results 2 days ago, and for all categories below, TVXQ was lagging behind Super Junior:
-Artist of the Year
-Song of the Year
-Best Male Group
I thought, oh well, since Cassiopeia have sort of split, and Elfs are still going strong, of course Super Junior will win the online voting. Besides it wasn't exactly a landslide win for them. And, online votes is only 20%.
But then, when all award winners are made known, sigh, TVXQ really did not win anything.

Come on boys, reunite already. You each are talented singers and dancers, but to compete as a group, then you guys need to be together, all 5 of you. I know its hard to reunite, given the current situation. Many have given their opinion that there is only 1 way for them to reunite and that is for HoMin to leave SM. Because there is no way JaeChunSu is ever stepping back into SM. But of course, even if HoMin were to agree to leave SM now (casting aside whatever reason they had for staying with SM 2 years ago), SM will definitely sue for breach of contract for ALL 5 of them. I don't want to imagine how much the boys have to pay for breaching it. Can they even afford the astronomical figure? And if the boys do not want to pay, again, I cannot imagine how long the lawsuit will go on. 10 years? And if that happens, then all 5 can say goodbye to any awards shows. But then again, JaeChunSu have already said goodbye to these music awards, HoMin although still in the game, is not winning anything. TVXQ didn't win anything at Melon & MAMA, and did not even get nominated for Golden Disk Award 2011. That means they are gone-with-the-wind at 3 out of 4 major music awards. For Seoul Music Awards 2011, it was in January of this year. TVXQ Act II just made their comeback, couldn't have qualified for anything. So, in conclusion, TVXQ is not winning anything at all this year.

So, at the end of the day, what difference does it make? HoMin, please wake up and leave. Go back to your 3 brothers. Maybe you wanted to be grateful for what SM had done for you, but trust me, you have repay SM more than enough. Don't your fans love you? Don't you want to show gratefulness to fans who have supported all 5 of you. Your 3 brothers have shown to you, life may be hard outside of SM and there are obstacles in every half a step. But with perseverance, the rainbow will come after the rain. They have shown to you that:-
- without SM, they can still make good music
- without SM to form Cassiopeia for them, they still have a huge following of loving fans. And these fan's don't even need an official fan club name.
- without Avex, they still managed to hold an Unforgettable Concert in Japan for 2 days, with 40000 turnout each day
- without SM, they managed to hold a concert in Barcelona and Spain.
- without SM to negotiate CF deals for them, they still managed to snag Penzal Q, Nature Republic, NII, LG Optimus Q2 and others
- without SM backing them, there are people who still believe in them. Look at them being appointed as ambassadors for FLL Korea, G20, UNAIDS, MEST, just to name a few

Confession:
In my sometimes naive mind, I actually think that part of the reason JaeChunSu is working so hard with their music, concerts, drama, musicals, CFs, ambassador work etc, is to show to HoMin, that while leaving SM have its perils, it will not be the end of the world. Of course, their own passion for their work, the monetary rewards, to thank their fans are definitely part of the reasons. But I just feel, deep down, they are trying to show SM, they will not go down without a fight. And also trying to show HoMin, that they will not wilt and die the moment they leave SM's cocoon.

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